The pieces a search box would never have shown you.
Chat to ffion.ai the way you would to a friend who knows every rail in the country: the occasion, the mood, the budget, the one thing you refuse to wear. It comes back with a considered answer and the possibilities you would never have thought to search for. Then you get on with your day.
Private beta. UK womenswear first. We email when your place opens.
Why ffion.ai is different
Chat, do not search.
An occasion, a mood, a budget, a picture of something you love. ffion.ai works out the rest and asks you one question at most. Out loud too, on devices that support it.
One answer, and the ones you did not expect.
Not a grid to scroll. A recommendation with its reasons, alternatives beside it, and the odd idea you would not have searched for.
Your size, told honestly.
Give it your measurements once. It reads each retailer's own chart and tells you how confident it is. If it does not know, it says so.
Only what you can buy, right now.
Prices checked. Stock re-checked. Sold out means gone, not shown. A mere 26,000 pieces, all of them real.
How it works
Tell it.
"Something floaty for a wedding in Cornwall, under two hundred pounds, and I do not do polyester." Or show it a picture.
One question, at most.
If something material is missing, ffion.ai asks once. Then it commits.
One answer, with possibilities beside it.
The piece, the reasons, and where to buy it.
Then it keeps watch. Ask it to watch a piece. It tells you when the price drops or your size comes back, and otherwise leaves you alone.
Next: favourites, your own wardrobe, and outfits assembled as a set.
Join the waitlist
Building something? ffion.ai is a platform too.
The catalogue, the taxonomy and the fit model behind the agent are callable by yours. If you are a retailer who wants your range in front of women who have already said what they want, or a team building an agent that needs fashion data it can trust, join the platform waitlist.
Join the platform waitlist